About Us
Tradacon was established in 2017 with a mission to develop healthy snacks and beverages for the global market. From our head office in Singapore and subsidiary in Shanghai, China, we develop and market our brands and distribute products for some of the top food manufacturers in the region. Our house brands include TropichipsTM snacks, TropifreezeTM frozen products and TropiJuzTM beverages. We leverage our vast experience in integrated food supply chain management, food sourcing and quality control to earn our customers’ trust in our products.
We develop lasting relationships with our customers and partners by focusing on ‘人’ (people) in global trade (globe) as symbolized by our company logo. Our core values include:
- Offering our customers high quality products under the strictest food safety standards
- Developing mutually beneficial and sustainable businesses with our channel partners
- Fostering a meaningful work environment for our associates
Our expertise includes Global sourcing, Product and Brand Development, Channel Development, Demand analytics and Supply chain management.
